A Study on the Relationship of Nostalgia Proneness to Consumption Motivation and Behavior of Old Style Hotel

碩士 === 中華大學 === 科技管理學系碩士班 === 102 === The purpose of study is to discuss the relationship among the Nostalgia proneness and their consumption motivation as well as consumption behavior to old style memory hotel. The study adopted “the scale of Nostalgia proneness to the consumption motivation and be...

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Bibliographic Details
Main Authors: Chuang,Ming-Tao, 莊明道
Other Authors: Ho,Li-Hsing
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/09330546477530872553