A Study on Travel Motivation, Satisfaction, Revisiting Willingness of Malaysian Tourists to Taiwan

碩士 === 中華大學 === 企業管理學系碩士班 === 102 === ABSTRACT Along the past five years, tourists from Southeastern Asia to Taiwan were growing. In 2012, the number of visitors from Southeastern Asia had been ranged as the third place amongst arrivals to Taiwan. Amongst Southeastern Asia countries, Malaysia wa...

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Bibliographic Details
Main Authors: Leong, Zhi-Shan, 梁之善
Other Authors: Ko, Chieh-Heng
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/94341952304730347348