A Study Of Repurchases Intention To Hotel Brand
碩士 === 中華大學 === 企業管理學系碩士班 === 102 === Taiwan's tourism hotel industry began to develop from 1956. The more intense competition in the service of the hotel industry tends to build hotel brand more and more attention. Especially hotel brands, including brand equity and brand image. In the past, r...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32908394095549178737 |