The Influence of Experiential Marketing on Brand Image, Customer Satisfaction and Loyalty for Communication Chain Stores–A Case Study of S-Company
碩士 === 中華大學 === 企業管理學系碩士班 === 102 === ABSTRACT This study is to define the impacts of experiential marketing in brand image and customer satisfaction. In the study, it selects a communication service corporation, S-company to be the strategy experiential module and hopes the research result could b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65796472396262801408 |