A Study of the Deficiency Identification for Bank Service Quality
碩士 === 中華大學 === 企業管理學系碩士班 === 102 === This study adopted IPGA and DEMATEL to identify the deficiencies of bank service quality and then to develop the improvement strategies to provide managers of banks as reference. As for the research methods, this study based on the P.Z.B. SERVQUAL, made referenc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75110664591990228705 |