A Study of the Relationship among Frequency of Negative Customer Events, Negative Emotions and Sales-Oriented / Customer-Oriented Selling: The Moderating Effects of Regulatory Focus.
碩士 === 致理技術學院 === 企業管理系暨服務業經營管理研究所 === 102 === Customer orientation is not only the basic goals of organization, but also the key of sustainable management. However, the practice of customer-oriented selling has been identified as a key role. This research bases on Affective Events Theory. The s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7x3ujt |