The Influence of the Experiential Marketing and Brand Image on Consumer Loyalty in Baking Industry: An Example of Mr. Mark Bakery Chain Stores
碩士 === 長榮大學 === 高階管理碩士在職專班(EMBA) === 102 === The wave of global economy sweeping across Taiwan has various bakeries boom in the transformation of product sales markets. New-style consumer-oriented marketing is also created to satisfy more consumers. Creating satisfaction for consumers has become the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47yj4y |