Analyzing Cosmetic Brand Loyalty on Customer Value, Corporate Image, Brand Equity
碩士 === 嘉南藥理大學 === 化粧品應用與管理系 === 102 === Competition among the cosmetic industry is fierce; therefore, earning consumer’s favor and enhancing brand loyalty have become the key elements in corporate management and development. By studying from consumer’s viewpoint, this research attempts to investi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88101572822305651561 |