A Study on Marketing Strategise and Revisit Intention of Consumers to Hot Spring Hotels-Case Study for Five-Star Hot Spring Hotels around Sun Moon Lake
碩士 === 嘉南藥理大學 === 觀光事業管理系 === 102 === Taiwan is facing economic transformation, began to focus on tourism marketing and people start to focus on travel and leisure when the government implement of the policy weekends. In recent years, the government began allowing mainland tourists to Taiwan. Local...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wp247t |