A study of Applying Marketing to Evaluate Hot Spring Tourism with Importance-Performance Analysis in Guanzihling Hot Spring Area
碩士 === 嘉南藥理大學 === 觀光事業管理系 === 102 === The Purpose of this study was to evaluate marketing 6Ps development of hot spring tourism with Importance-Performance Analysis( IPA) in Guanzihling hot spring area. Expectly, the study could discuss and develop possible marketing strategies via ( IPA) approach...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h2q2fs |