Applying Herzburg's Two-factor Theory and Importance-Performance Analysis to Evaluate Airline Service Quality
碩士 === 正修科技大學 === 休閒與運動管理所 === 102 === This study aims to investigate the quality of airline service. Upon Herzberg’s two-factor theory, the study applying Hygiene and motivation factors to analyze customer’s evaluation of importance and overall satisfaction toward quality of airline service. In add...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77246902274088147098 |