The Effects of the Consumption Experiences and Brand Awareness of Self-Service Gas Stations on Customer Satisfaction and Customer Loyalty: The Case of F Gas Stations in Tainan Area

碩士 === 正修科技大學 === 經營管理研究所 === 102 === On the research theme of self-service gas stations, in order to understand the consumption experiences of self-service gas stations, brand awareness, the relationship and influence between customer satisfaction and customer loyalty. For the research report, dist...

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Bibliographic Details
Main Authors: Chen, Yu-Pu, 陳玉卜
Other Authors: Chou, Hsiu-Jung
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/8b6yn7