A Study of The Marketing Strategy of Imported Beer Company in Taiwan Beer Market-The Case of Japanese Beer Companies
碩士 === 中原大學 === 企業管理研究所 === 102 === Taiwan's beer market scale is about $ 40 billion NT dollars, and the annual consumption is about 5.46 million hectoliter. However, the development of Japanese beers in Taiwan wasn’t as expected. Kirin Brewery has a market share of 4%, while Asahi beer and Sap...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3ssz4s |