The Impact of Brand Message on the Role of Price
碩士 === 中原大學 === 企業管理研究所 === 102 === Price plays an impartment role in consumer' alternatives evaluation. The research extends prior work to investigate the impact of brand sponsor decisions(manufacturer's brand vs. private label brand) and brand equity(high vs. low) on the role of price by...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rb7gn4 |