The Effect of Information Asymmetry and Resource Asymmetry on International Brand Licensing: Control Mechanism as Moderators
碩士 === 中原大學 === 企業管理研究所 === 102 === Abstract While previous researches focused on trademark licensing of manufacture, there has been little investigation on international brand licensing involved in franchise. This research conducts analyses on Taiwanese catering franchise industry, and explores the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s7d846 |