The Relationships between Cognitive Dissonance and Behavior Change - Using Personality Traits as Moderator Variables

碩士 === 中原大學 === 企業管理研究所 === 102 === We often meet cognitive dissonance in our life, which causes discomfort, thus we seek solutions to lower cognitive dissonance. However, studies show that when cognitive dissonance, people reactions have significant difference. This study aims to understand whether...

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Bibliographic Details
Main Authors: CHEN-KUANG YIN, 尹晨光
Other Authors: Chin-Yi Chen
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/28c8za