| Summary: | 碩士 === 中原大學 === 企業管理研究所 === 102 === We often meet cognitive dissonance in our life, which causes discomfort, thus we seek solutions to lower cognitive dissonance. However, studies show that when cognitive dissonance, people reactions have significant difference. This study aims to understand whether cognitive dissonance will make behavior change. Also, will personality traits adjust discomfort of cognitive dissonance even under different situation.
The study is aim to stimulate subject to have cognitive dissonance through scenario approach and methods of psychological experiment. Methods of psychological experiment, coffee as intermediary, are blind-tested. Scenario approach is classified to free-choice paradigm and induced compliance paradigm, conducted through questionnaire, to find out whether subject’s personality traits or behavior have changed and to test subject’s discomfort of cognitive dissonance. Besides, discomfort of cognitive dissonance has been classified to emotional response and self-suspicion while personality traits to openness to experience, conscientiousness, extraversion, agreeableness and emotional stability.
Study result shows that: (1) Under scenario approach, the higher level of cognitive dissonance, the larger chance of behavior changed, but under blind test, the relationship between level of cognitive dissonance and chance of behavior changing is not significant. (2) Personality traits, under different scenario, influence differently. For example, emotional stability is higher under free-choice paradigm but is not significant when under induced compliance paradigm and methods of psychological experiment. (3) Extraversion shows differently to the conclusion of McCrae &; Costa (2008).This might because extraversion could adjust cognitive dissonance but unable to adjust inconsistent of self- cognition.
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