A Study of Corporate Spokes-character Behavior: The Fans of OPEN-chan as Examples
碩士 === 中原大學 === 企業管理研究所 === 102 === Since 2003, convenience stores in Taiwan held the activity of point collection to exchange animation toys, triggering the craze of collecting and making a rapid increase in the number of fans, so that Taiwan’s animation toys culture is becoming a trend. Because of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qr426y |