A Study of Relationship among Perceived Value of Brand, Brand Loyalty and Fans Behavior: Take the Mayday as an Example
碩士 === 中原大學 === 企業管理研究所 === 102 === As technology advances, music fans are switching from purchasing compact disks to downloading online, causing the disk market to wane. Being a singer is no longer lucrative compared to the past. In Taiwan, however, there is an exception, a band called Mayday, wh...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qv4ju8 |