Investigation on the Determinants of Structural Alignment Model

碩士 === 中原大學 === 企業管理研究所 === 102 === In the market with diverse products, consumers are more focus on the brand and the interaction with sellers, and the increasing diversification of the similar products and service. This research argues that different buyer-seller relationship types (exchange or co...

Full description

Bibliographic Details
Main Authors: Chien-Yu Yeh, 葉倩妤
Other Authors: Shin-Shin Chang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/4g85u5