The Market Differentiation and Target Market Selection of Credit Card Customer- A Quantile Regression Analysis

碩士 === 中原大學 === 企業管理研究所 === 102 === Since 1980s, credit card is a critical banking business in Taiwan. According to the information of a famous domestic bank, the number of issued Costco Co-Branded Card is one of the most popular credit cards. In other words, the accompanied profit is considerable....

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Bibliographic Details
Main Authors: Fang-Yi Kung, 龔芳儀
Other Authors: Chih-Ning Chu
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/ag7v3x