Social Marketing in The Taiwanese NPOs
碩士 === 中原大學 === 企業管理研究所 === 102 === The purpose of this paper is to induce a social marketing framework through the academic researches and present practice perspectives. Because of the rise of civic consciousness and the awareness of social issue, more and more non-profit organizations and social g...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vh8us7 |