A Case Study on Advantages of the Taiwan's Aesthetic Medicine Center to the Target Market of Chinese Tourists- Analyzed Based on VRIO Framework
碩士 === 中原大學 === 國際經營與貿易研究所 === 102 === Taiwanese government trumpets medical tourism in recent years, and Chinese tourists are considered as the most important revenue source for this potential market. In the case of aesthetic medicine, the incentives for Chinese tourists to receive aesthetic medica...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jnvy9j |