Promotion Framing Effect on Online Consumer Purchase Intention
碩士 === 中原大學 === 國際經營與貿易研究所 === 102 === Shopping is an expression of products identification and necessary for consumer. In addition to physical shopping, online shopping is also a very popular way to shop nowadays. As the popularity of the Internet, the promotions of online shopping not only became...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q9c4as |