The Effect of Negative Emotion and Personality Trait on Negative eWOM
碩士 === 中原大學 === 國際經營與貿易研究所 === 102 === With the proliferation of the Internet, electronic word-of-mouth (eWOM ) possesses unprecedented scalability and speed of diffusion. Prior research mostly investigated consumers' motives for engaging in general WOM rather than engaging in specific eWOM. Sp...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38048622771358418890 |