The Relationship between the Social – Economic Background of Restaurant Customers and Product Involvement, Perceived Risk and Purchase Intention
碩士 === 中原大學 === 國際經營與貿易研究所 === 102 === Abstract According to the survey of Taiwan Dietitian Association, the number of out-dining population in Taiwan has been reached to 20 million per day. Since the size of catering market is huge and growing, the consumer behavior on restaurant choosing is ve...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xbhe44 |