Analyze the Influences of Marketing Promotion Portfolio to Willingness of Purchase in Industrial Market: An Example of Electronic Industry

碩士 === 中原大學 === 管理研究所 === 102 === Industrial market normally covers sales agents; companies; organizations and so on. What is the differences for the term of "products" between industrial market and public market. It could be simply defined as that in the public market; products are provid...

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Bibliographic Details
Main Authors: Chih-Hsien Lo, 羅志先
Other Authors: Hsiao-Chi Chen
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/24mgrk