A Research on the Influence of Country of Brand and Country of Manufacture on Brand Equity
碩士 === 健行科技大學 === 經營管理研究所 === 102 === The main purpose of this study is to use experimental design method to investigate the effect of national brand origin and country of manufacture of the brand equity. Therefore, this study used two (national country brand image sources: high and low) x2 (manufac...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84873340267488098768 |