The Effects of Brand Image, Product Attribute and Perceived Value on Purchase Intention: A Case Study of Female Cosmetics

碩士 === 朝陽科技大學 === 企業管理系 === 102 === Being beauty is a natural inherently for each woman. There is an old saying that goes, “There is no ugly woman in the world but only lazy woman.” In recent year, the life quality of nationals is getting better and also increasing nationals’ income. People are incr...

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Bibliographic Details
Main Authors: Wen-Yi, Lin, 林紋薏
Other Authors: Meng-Jang, Lin
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/py34fe