The Effectiveness of Green Advertising Appeal and Persuade Strategy in Consumers’ ambivalence and Purchase
碩士 === 朝陽科技大學 === 企業管理系 === 102 === The purpose of this study is to investigate the effectiveness of different green advertising appeals and persuasive copies on consumers’ ambivalent attitudes, perceived quality and perceived price of green products.We recruited students (N=250) from a university...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19791846174115353613 |