The Application and Value-Added Function of Storytelling Marketing in the Tourism
碩士 === 朝陽科技大學 === 企業管理系 === 102 === Since human existence, people are growing along with stories, so it has become one of the most easy way to transfer the concept. In recent years, story became the most important marketing strategy to promote their brands. It was because stories in the marketing p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61710393947806405502 |