The Impact of Green Consumption, Promotional Activities & Perceived Value on the Purchase Intention -A sample of Electric Motorcycles

碩士 === 朝陽科技大學 === 企業管理系 === 102 === The technology advancement and excessively environmental development have resulted in global warming getting more serious; energy conservation and carbon reduction therefore have become a globally emphasized environmental issue. The motorcycle density in Taiwan is...

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Bibliographic Details
Main Authors: Wei-Jia Chen, 陳韋嘉
Other Authors: Meng-Jang Lin
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/r5a53f