Using Kano and Refined Kano Model to Explore Customer Service Quality Strategy of Retro Theme Park
碩士 === 朝陽科技大學 === 企業管理系 === 102 === This research investigates service quality in retro theme parks by applying Kano and Refined Kano model to classify its service quality. By classifying service quality into I-S Model in accordance with the importance and satisfaction of it, and calculating the I...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90820676196710609017 |