The Influence of Shopping Values on Consumers’ Behavioral Intention on M-shopping
碩士 === 朝陽科技大學 === 應用英語系 === 102 === As the popularity of m-commerce services has grown, many people rely on mobile devices, and want to make the shopping experience easier and more pleasurable via using mobile devices. In addition, different channel has different shopping mode, and different consume...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30130031406508323549 |