The Research on the Relationships among Brand Image, Customer Satisfaction and Loyalty： the Case of Hung Jui Chen Bakery
碩士 === 朝陽科技大學 === 休閒事業管理系 === 102 === The adoption of western-style production methods and improvement in technical standards have created reliable and skillful baking pastry in each region in Taiwan with certain group of loyal consumers. Therefore, it is significant to build an irreplaceable brand...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w67y3q |