An Approach of Long-term Strategy Decision-making for Franchised Take-out Beverage Chain Stores in China 2nd, 3rd-tier Cities

碩士 === 朝陽科技大學 === 企業管理系高階產業經營碩士在職專班 === 102 === The China development is always exceeding all expectation in these 2 decades. Refer to “China’s Catering Industry Development Report 2013”, the market scale of China’s catering industry was over 23.3 trillion RMB, especially, the catering industry gro...

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Bibliographic Details
Main Authors: Ping-Chien Lan, 藍屏茜
Other Authors: Wen-Hua Yang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/65713941669453307910