The Influence of Brand Responses and Corporate Social Responsibility on Brand Relationship: A Study on Mineral Water Market in Taiwan
碩士 === 大葉大學 === 企業管理學系碩士班 === 102 === This thesis explores the relationship among customers’ brand responses, corporate social responsibility and brand relationship. Using the market of mineral water as an example, the issues whether customers’ brand responses impact on brand relationship as well as...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g6qy28 |