The study of the relationship among Storytelling Marketing of International Brand, Brand identity and Perceived Value
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 102 === According to CommonWealth Magazine (No. 286; November, 2003), the winner of the upcoming century goes to the “Storytelling Industry.” A well-constructed and intriguing scenario of storytelling marketing of brand will result in greater customer evaluation and l...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54413728410185773228 |