The Effects of Brand Awareness and BrandPreference on Basketball Players’Purchase Intention

碩士 === 大葉大學 === 運動事業管理學系 === 102 === Basketball has become one of the most popular sports among young people in Taiwan; it is popular regardless of any age. Most of the previous studies have proved the popularity, and when basketball athletes rapidly grow, major sports brand may us the popularity to...

Full description

Bibliographic Details
Main Authors: Ku-HAO Chang, 張家豪
Other Authors: Cheng-Jong Lee
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/40704257556610298116