The Effects of Brand Awareness and BrandPreference on Basketball Players’Purchase Intention

碩士 === 大葉大學 === 運動事業管理學系 === 102 === Basketball has become one of the most popular sports among young people in Taiwan; it is popular regardless of any age. Most of the previous studies have proved the popularity, and when basketball athletes rapidly grow, major sports brand may us the popularity to...

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Bibliographic Details
Main Authors:	Ku-HAO Chang, 張家豪
Other Authors:	Cheng-Jong Lee
Format:	Others
Language:	zh-TW
Published:	2014
Online Access:	http://ndltd.ncl.edu.tw/handle/40704257556610298116

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