The Relationships among Visitor Experiential Marketing, Service Innovation, Customer Satisfaction and Behavioral Intention of Tourism Factory
碩士 === 大葉大學 === 休閒事業管理學系碩士班 === 102 === The tourism factory combines the elements of manufacture, culture, history, tourism and leisure values. The tourism factory applies the model of experience marketing to create the experience environment, therefore the images of product and corporate perception...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72609285557120430847 |