Effect of B＆B Online WOM Heterogeneity on Consumers Selecting Decisions
碩士 === 大葉大學 === 休閒事業管理學系碩士班 === 102 === This study aims to investigate the effect of directionality eWOM and message appeal from consumers against staying intention, by using an experimental method, eWOM by content is divided into three types, such as "positive eWOM" (which only conta...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08558171419802879032 |