A Study of the Relationships among Brand Identification, Service Recovery and Loyalty
碩士 === 大葉大學 === 管理學院碩士在職專班 === 102 === This study is aimed to investigate the relationships among brand identification, service recovery and loyalty, and to examine the moderating effect of brand identification on the relationship between service recovery and customer loyalty. The car repair and mai...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9kp3t3 |