A Study of the Relationships among Perceived Fairness, Perceived Risk, Trust and Loyalty
碩士 === 大葉大學 === 管理學院碩士在職專班 === 102 === The B2C online shopping market in Taiwan has been a rather competitive environment. To operators of online stores, how to enhance customers’ perceived justice and lower shopping risks to boost customer trust and maintain customer loyalty are issues worth invest...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53823622090158958485 |