The Relationships among Brand Attachment, Brand Commitment and Behavioral Intentions of Sport Goods
碩士 === 大葉大學 === 管理學院碩士在職專班 === 102 === Brand is an important asset, but also a pivotal source of business profits. How to help Taiwan's sporting goods business to successfully manage the brand, and create the core value of the business, are crucial issues for the domestic sporting goods bus...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68242623565919094286 |