The Effects of Convenience Store Brand Image, Promotion Activities and Perceived Value on Purchase Intention
碩士 === 大葉大學 === 管理學院碩士在職專班 === 102 === In the market with more diverse products and fierce competition, in order to develop new markets and attract customers, in addition to innovating products and services, improving product quality and expanding the physical and virtual sales channels, the enterpr...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/05540946184572005585 |