A Research of Sports Brand Endorser’s Credibility,Brand Image and Advertising Effectiveness on Female Consumers’ Purchase Intention—A Case Study of Skechers
碩士 === 大葉大學 === 管理學院碩士在職專班 === 102 === The purpose of the study was to investigate the effect of celebrity endorsement, brand image and advertising effectiveness to the purchase intension on female consumers. The target audience was over 15 ages ever went to skechers agency the feminine, with a samp...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52b7e9 |