The Impact on Culture Identity 、Animosity and Consumer Ethnocentrism on Brand Attitude of Japanese Apparel of City Residents in First and Second Line Cities of China
碩士 === 大葉大學 === 管理學院碩士在職專班 === 102 === The first and second line cities of China has a very important role in the domestic society and economy mertropolis. The existence of the culture identity、animosity and consumer ethnocentrism on brand attitude of Japanese Apparel towards China , whether or not...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vgn2te |