The Relationship between Product Involvement and Impulse Buying:The Moderating Effects of User Experience
碩士 === 大葉大學 === 管理學院碩士在職專班 === 102 === Abstract Smartphones are presently the most popular 3C products. In order to raise the market share, all brands of smartphones are trying to release new products continuously. There were few researches on whether product involvement improves consumers’ impulse...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68bfzw |