A Study of the Stadium Facility Experience Marketing, Customer Satisfaction and Repurchase Intention: An Exploratory Study on the Taroko Baseball Center
碩士 === 大葉大學 === 管理學院碩士在職專班 === 102 === Abstract This research aims to explore the relationships between experiential marketing, customer satisfaction, and repurchase intention of Taroko Sports, and to further explore the mediating effects of customer satisfaction. A questionnaire survey was conduct...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95556g |